Throughout the process of idea generation, strategy formulation, and all of the design and production phases, Raimon’s thinking is based on one important principle: “each order, a unique solution”. It is a fact that every order requires a solution particular to and in harmony with its environment. Predictably, a project cannot succeed if it is based on one fixed inflexible solution. This major principle is rooted in the years of experience in the branding and advertising world and the big lessons learned from working with major renowned brands. A part of the projects undertaken is as follows.